You do not need to be an accountant to understand your business finances. However, every entrepreneur should understand where her money comes from, where it goes, and whether the business is actually making a profit. Ignoring your numbers can create serious problems, even when sales appear strong. A business can generate a lot of revenue […]

Pricing can be one of the most uncomfortable parts of entrepreneurship. Many women entrepreneurs worry that customers will think their prices are too high. As a result, they sometimes charge too little, offer unnecessary discounts, or accept work that barely covers their expenses. But a business cannot survive without profit. Pricing is not simply choosing […]

Entrepreneurship media often makes funding sound like a two-option decision. Bootstrap your company. Or find investors. In reality, businesses can use several types of capital. That matters because women entrepreneurs continue to face financing constraints in many markets. The World Bank notes that women-owned SMEs in emerging markets face limitations in accessing finance and can […]